Characteristics of Successful Real Estate Agents

What are the most important characteristics of real estate agents? Weather it is their desire to help or their personal drive and ambition, a handful of qualities often distinguish the great agents from the good ones. If you are thinking about starting a real estate career, ask yourself if you share the following 8 characteristics of Estate Agents in Benissa

Honesty and Integrity

Sellers need an honest agent, one that will tell them like it is, even if it’s not the easiest to hear. This type of agent will lay out exactly what the seller can expect. From sale price to timing and more. In the end, honesty will save the sellers lots of worries.

Knowledge of Technology

Agents that can use technology with ease are going to be more up-to-date with the current market within the areas. They will most likely be more of an organized agent who has their business in order. This is the type of agent sellers prefer selling their homes.

Enthusiasm for Real Estate

Real Estate is a complex business. It is more than just enjoying HGTV and touring homes. Its requires knowledge of the local community, real estate trends and date along with sales and negotiating skills. The most successful agents love every aspect of Real Estate. When you have enthusiasm for the process, it will feed your clients excitement– and their trust in you. Therefore, enthusiasm is one of the most important characteristics of a great real estate agent.

Well Connected and Reputable

Agents should have a list of prospective buyers within the community and work with a well-known and well-connected real estate company. The more buyer and agents the Realtor knows the greater chance of selling the home quicker. Similarly, well-connected and reputable agents can expose the listings to potential buyers located out of state or internationally. International or out of state buyer is more likely to purchase a home from someone they know, trust and like. In other words, the size and quality of the agents’ network can greatly expand the pool of potential buyers, by putting the listing in front of out of state and international buyers. Testimonials from previous clients also influence the agents’ reputation.  

Energy and Drive

To accomplish everything has needs to be done, the everyday task takes lots of energy and drive. In addition, organization. A typical day can involve meeting with buyers, doing listing presentations, putting up signage, showing homes, writing contracts, negotiating a contract, attending meetings, keeping up with continuing education, and even moving around items in the home so they are out of sight for the listing pictures. Your drive and ambition, and probably your sense of humour, will keep you motivated throughout the week. Clients will note your energy and drive, just as they appreciate your enthusiasm for the business of Real Estate.

A Winning Personality

Most people expect their agents to have an outgoing personality. Do you have to be super-extroverted to be an agent? Not necessarily. However, one of the top characteristics of real estate agents is a winning personality—a personality that is pleasurable to be around.

Clients are looking for real estate agents they feel comfortable with, one that has traits that gel with their own. A personality that works with one client might not work with the other. In general, it is important to be likeable, friendly, and unafraid of putting yourself out there.

Backed by Local Date     

An agent should know how to retrieve localized data and use it effectively. Local date points, including buyer demographics (who they are, where they are) and housing trends (top regions, the average value of similar homes, home improvement spending etc.) can be used to price a home competitively, market appropriately, and negotiate intelligently.

Ready and Available

Real Estate is an unpredictable business, and you do not want to miss a sale or closing of a home because you were not available with someone showed interest on a property. Some agents prefer to work within a team of agents. This way, if the agent is not immediately available to respond to an inquiry, another agent part of the team can take care of the interested party. Great agents are comfortable with constant communications and prompt replies to any inquiry. They are willing to communicate with phone, text, email and even after hours.

The Ultimate Guide to Social Proof: Why Social Proof Matters

Since people need a way to filter information, one of the ways they can accomplish that is by looking for social proof. Because social proof can directly impact how people view what you’re communicating and selling online, we’re going to look at exactly what social proof is, along with how you can get creative with using social proof:

An Introduction to Social Proof for Selling Online

When clients come to us for conversion optimization strategy, social proof is generally one of the first things we discuss. The reason we put such an emphasis on social proof is it can directly influence whether or not someone makes a purchase.

So, while it’s clear that social proof is important, what exactly is it? The best way to define social proof is the positive influence that’s created when someone finds out that other people are doing something. The best example of this is a line outside a nightclub. The most common response individuals have to this is thinking the club is in high demand, which in turn makes them want to go in. Ratings on movie review websites are another example. Movies that get kickstarted with positive reviews are far more likely to attract lots of viewers than ones that begin with even just a handful of negative reviews.

For businesses selling online, social proof can accomplish two important things. First, it shows visitors that they’re not the first person to buy something. This reduces perceived risk and eliminates a common buying obstacle. And second, social proof can show that other people have benefited from their purchase, which creates a positive feeling in visitors and gives them a desire to buy.

Get Creative with Your Site’s Social Proof

The good news about social proof is there are a lot of different ways you can utilize it throughout your website. The first is to add testimonials. These can go on your home and landing pages. When it comes to optimal testimonials, relevancy is important. A photo of your customer and the full name under the testimonial is also ideal. And depending on what you offer, it may make sense to include the customer’s job title as well.

Case studies are the next type of social proof you can add. This is something you can publish directly on your site and offer as a lead magnet for email marketing or utilize as a combination of both. Social media also provides several really compelling opportunities for social proof. Adding a plugin like SourceProof.io that displays the number of shares for your content, embedding social media posts or displaying how many people are following you on different social sites are all ways to show visitors who come to your website that you’re the real deal!

If you’re interested in improving your online social proof and reputation through the strategic use of social media, learn more about how our social media marketing services can help.